Last week, I was invited to a pre-fashion week event at the Citizen Watch store in Times Square. I browsed their latest collection and learned about the mission of this brand: how to create a product that doesn’t pollute the environment. They discovered that tossing out the batteries of watches once they stopped working was polluting landfills at a rapid rate. Their solution? Light. In the late 70’s they pioneered the concept of utilizing light as a main charging source for watches. Light goes through the face of the watch and hits the power cell to give their watches a full charge. Both natural light, and incandescent light work to charge the watch and store energy for up to six months inside of it, ensuring that you will never be caught in a situation where your battery is dead. I love that this company created a product that is environmentally friendly while also being a key player in the fashion industry.
Want to win the watch photographed above? I’m ready to give one to one of my readers now! Head over to my Instagram (@tommydidario) and comment below the photo where you are from (in the spirit of time and location ?) for the chance to win! Contest will run from 7 PM EST tonight – 7PM Tuesday and I will announce the winner Tuesday night!